You want to be able to reach existing and potential customers through as many relevant channels as possible. With the ever-changing technological world, more channels are developing, while others are fading out. This constantly evolving digital world means consumers are now searching and purchasing online more than ever.
So, why video and why video marketing?
First, some quick stats…
- In our brains, visuals are processed 60,000 times faster than text. (Source: 3M Corporation)
- Video marketing gives your brand personality, helping to increase brand loyalty and consumer connection. Three out of four people purchase a product where they feel a strong connection to a brand versus consumers who feel no emotional connection. (Source: Psychology Today)
- Websites that use video gain 41% more traffic than those that do not. (Source: Aberdeen Group)
- Companies using video also grow revenue 48% more than companies not using video. (Source: Aberdeen Group)
Not convinced? Here’s some more info.
YouTube alone receives more than one billion visitors each month and, according to Cisco, by 2017 video will count for 69% of all consumer internet traffic. Video alone has become a quick, easy and effective medium for people to be informed and entertained.
One minute of video is said to be the equivalent of 1.8 million written words, so there’s no doubt why video has become such a popular medium.
Video has become one of the most important communication and marketing channels for businesses today. No matter what the objective is (e.g. to improve customer experience and increase sales of specific products), or whether you’re marketing to businesses or consumers, video should play a role. Brands are now having to give consumers valuable, relevant and entertaining content in order to keep up with the competition and changing world. Businesses that do not choose to invest in video will be left behind.
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